Fancy Boy Photography

Award-winning photographer and Fancy Boy Photography founder Matthew Duschesne knows faces. Portraits are his thing, Sydneysiders are his crew, and standout photos are his bread and butter (or fancy cup of tea, as he’d probably say).

Together with his wife Anni, Matthew cultivated Fancy Boy Photography, an editorial and business photography studio in Leichhardt, Sydney.

Matthew, the resident ‘Fancy Boy’ of the family, offers brands and businesses a fresh perspective. He captures their essence with finesse and boldness, and provides people with stunning professional images to use across all facets of their print and digital spaces.

Matthew and Anni know images. They excel in photography, visual branding, and capturing the essence of a business through photography and all its nuances.

But writing and social media? Different story.

Words and socials don’t come as naturally to Matthew and Anni as photography does. Plus, they just don’t have the time to maintain these important elements of their business.

So, they enlisted my services to revitalise their socials and produce on-brand email newsletters month-to-month.

I crafted a user-friendly social media strategy that focused on their Instagram and LinkedIn pages, each platform targeting specific audience sectors. To this day, we collaborate on fresh video and behind-the-scenes material, test new styles of content, and implement regular community engagement on all platforms.

The results? After just a handful of months, their Instagram has seen a 73.8% increase in organic reach and a 23% increase in engagement. Their LinkedIn has taken off, with a 415% increase in reactions, a 114% increase in page views, and a 131% increase in unique visitors.

Just recently, we started monthly email newsletters. These emails speak directly to clients while reinforcing the brand’s presence and story through high-value content, consistent messaging, and subtle marketing tactics.

It’s a joy working with Matthew and Anni and watching Fancy Boy blossom into something spectacular. A picture tells a thousand words, as they say – but on the other hand, what’s an image without a caption?