Coco & Bundle

Founded in Perth by mum of two, Zoe Schalk, Coco & Bundle is redefining mums and bubs goods while driving awareness about postpartum anxiety. The brand’s stunning range of high-quality, Aussie-made products boast neutral tones and soft aesthetics (yes, they’re pretty Insta-worthy!).

Zoe has cultivated gorgeous pieces that support families through pregnancy, postpartum, and on the magical journey of raising their little babes.

Zoe came to me a month before Coco & Bundle’s launch. She needed help with blogs for her e-commerce website. She’d tried writing a few herself, but something wasn’t hitting the mark. Zoe was fed up. She wasn’t a writer—she was a businesswoman.

So, I stepped in. I curated an SEO blog package to populate Zoe’s website with high-value, SEO-optimised content to kickstart traffic to her site. I shaped each blog around a cluster model to organise topics, build internal links, and help Google to connect her information with the right customers.

Perhaps most important, though (and certainly the closest to my heart during this project) were my strategy meetings with Zoe. A huge part of Coco & Bundle’s mission is to spread awareness about postpartum anxiety, and to connect women and families with the resources they deserve.

Zoe has first-hand experience with this. She’s suffered from postnatal anxiety, and, in a candid conversation I’ll never forget, she told me her story. And I wrote it.Zoe’s bravery and passion for her brand and mission stayed with me, and I’ll always be grateful for her faith in me to get her words just right.